Home Services
MarketPage empowers local service businesses—from custom home builders and roofing companies to solar panel installers, kitchen remodelers, HVAC specialists, and luxury landscapers—by delivering targeted SEO solutions that elevate local visibility and drive real growth.
Local market SEO for home services is one of the most competitive digital arenas. Businesses are up against massive directories like Angie’s List, which dominate search results thanks to their scale, countless listings, and technical infrastructure. For smaller or regional companies, breaking through requires more than just a website—it demands a strategic approach backed by deep SEO expertise.
That’s where MarketPage comes in.
Our platform helps your business rise above the noise by creating rich, helpful, data-driven content across all your local service pages—leveraging pricing, reviews, and localized insights to give both search engines and customers exactly what they’re looking for. This strategy not only improves your search rankings, but also builds trust and authority in your market.
We tailor every SEO strategy to your service area and audience—whether you're a foundation repair expert, smart home installer, custom closet provider, or operate in highly competitive fields like pest control or lawn care. In fact, over 55% of consumers in home services run a search before scheduling an appointment—meaning your local presence can make or break a lead.
Companies that skip this approach often end up overspending on paid search, operating on thinner margins, and falling behind competitors who know how to make SEO work at scale.
MarketPage gives you the edge—by helping you attract qualified leads, stand out in crowded search results, and convert local search traffic into real customers.
Travel
Google has become synonymous with “finding answers” and that is especially true today in the travel industry with Google Flights. Finding and booking affordable flights and routes is now as easy as simply visiting the default search engine. Other travel aggregators, such as Kayak, also have the ability to beat most travel brands in SEO, leaving travel sites out in the cold waiting for visitors.
Travel, airline, and hospitality brands that want to be successful ask how can they compete with the aggregators and bring our customers back to us? Travel brands that use new technologies and tactics can bring these customers back. Travel brands that don’t use these new approaches will be left with fewer customers and lower margin.
Retail / Etail
Retail giants like Amazon and eBay are dominating the retail e-commerce shopping with strong technical capabilities and their ability to provide relevant information for an extremely wide range of customer questions.
In order to compete, enterprise sites need to understand user intent and then provide differentiated content experiences at scale. Your products are there and your category pages have the inventory, but there’s not enough unique useful content to get your pages to the top of the search results.
Etailers that can provide this full product discovery solution for up to millions of your retail web pages will be the future leaders in this market.
Legal
Finding the right lawyer for a specific case can be tedious and stressful for consumers. There are many law firms searching for the best marketing strategy to use to help customers find them. Although social media has become a popular marketing channel for law firm brands, search is still the channel that people use first. A lawyer aggregator site’s purpose, such as Findlaw, is to aggregate attorney profiles, geographical location, and legal expertise, to help consumers discover the lawyer through search engines while making the aggregator money when they resell the lead to the law firm.
Law firms that obtain customer search traffic build focused pages with unique, useful, transactional content at scale to steer potential customers to their more relevant site. Law firms that continue to use outdated approaches lose their valuable prospect traffic to aggregator directories that will continue to capture up to 90% of their audience and sell it back to the firm reducing the firm’s margin.